B.S.S. Sports Management

The bachelor’s degree in sports management provides students with a comprehensive understanding of the business side of sports, including marketing, administration, finance, event management, and leadership.

This program is offered in-person and online.

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Program Overview

The Bachelor of Sport Science in Sport Management provides a strong foundation in the business, leadership, and operational aspects of the global sport industry. Students gain knowledge of sport organizations, marketing, finance, governance, and athlete development while applying theory through hands on projects, internships, and experiential learning opportunities. This program prepares graduates to manage and lead effectively in professional sports, collegiate athletics, recreation, fitness, and community sport settings.

What you will learn
  • Develop a comprehensive understanding of sports business knowledge and principles across various disciplines, applicable within the sports industry.
  • Acquire advanced skills in sport facility and event management through the effective oversight of sports equipment, venues, and events.
  • Cultivate the ability to generate revenue within the sports industry.
  • Foster critical and independent thinking to address real-world issues encountered by sports management professionals.
  • Enhance ethical and analytical skills by identifying ethical principles, analyzing significant issues, and evaluating emerging trends in the sports management discipline.
Why choose this program

This bachelor’s degree provides an industry relevant curriculum that aligns with current sport management practices and prepares students for success in a competitive and growing field. Through experiential learning opportunities such as internships and applied projects, students gain valuable real world experience while building professional skills that employers seek. The program offers career focused preparation for entry level roles in the sport industry and is taught by faculty with real world experience in sport leadership and administration. Graduates are equipped with the versatility to pursue careers across professional, collegiate, nonprofit, and private sport sectors.

Who this program is for
  • Students who are passionate about sport and leadership
  • Those seeking a career in the business side of sports
  • Individuals interested in sport marketing, events, or operations

ACCREDITATION

The United States Sports University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). In addition, this program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

CAREERS IN SPORTS MANAGEMENT

The career outlook for graduates with this degree is strong as the sports industry continues to expand across professional sports, fitness, youth sports, recreation, and sport tourism. Organizations are seeking qualified professionals who can manage events, support athletic operations, coordinate marketing efforts, and lead community based programs. Graduates benefit from a combination of classroom knowledge and hands on experience gained through internships and applied learning opportunities, helping them stand out in a competitive job market. Entry level sport management positions typically offer salaries ranging from approximately $40,000 to $60,000 annually, with many early career professionals earning higher salaries as they gain experience and complete internships during their degree program. The field also offers strong opportunities for advancement into leadership and management roles over time. Career opportunities include:

• Sport Event Coordinator • Athletic Department Assistant • Marketing or Fan Engagement Coordinator
• Facility or Operations Assistant • Community and Youth Sport Director • Recreation and Fitness Program Manager

Major Core and Required Courses

Major Core and Required Courses

  • Introduction to Business

  • Business Communication

  • Contemporary Issues in Sports

  • Organization and Management in Sports

  • Sports Marketing

  • Human Resources Management in Sports

  • Sports Facility Management

  • Sports Promotion and Event Planning

  • Strategic Communication in Sports

  • Sports Law & Risk Management

  • Statistical Measurements in Sports

  • Senior Research Project

Affordability

We are committed to making your bachelor of sports management degree affordable as well as accessible. We offer a low per-credit-hour fee and don’t require a residency, saving you travel and related costs. You’ll have 16 weeks to complete each course in the bachelor of sports management program and your books are included.

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