Alumni Spotlight: Dr. BerNadette Lawson-Williams
Dr. BerNadette Lawson-Williams graduated from the United States Sports University in 2002 with her Doctoral degree in Sports Management. Lawson-Williams is in her 20th year at Johnson C. Smith University (JCSU), where she serves as a tenured Professor of Sports Management. Additionally, Dr. Lawson-Williams is the Founder and Coordinator of JCSU’s Esports and Gaming Trifecta, as well as its online Sports Management programs.
Lawson-Williams first found a love for the world of sports in undergrad studies, where she studied Sports Marketing. While working for the Carolina Panthers she developed a passion for the creativity that sports marketing brought her. This passion led her to pursue a career in academia, where she served as an assistant professor of sports management and developed various programs at her institution. Recognizing the value of further education, she obtained her doctorate from USSA, which significantly advanced her career in both sports marketing and sports management.
Lawson-Williams has also taken a unique path in the sports world as she founded the Esports and Gaming Trifecta at her university. An avid video game enthusiast since the 1980s, her interest in esports was piqued when she learned about other universities exploring the addition of esports programs. In 2019, she spearheaded the approval of the esports program at JCSU. Since then, she has collaborated with leading esports and gaming companies, including Call of Duty and Epic Games. Lawson-Williams sees esports and sports management as “fraternal twins” like her own fraternal twin children; she says they are the same with different personalities as one is electronic and the other in the classroom. Lawson-Williams’ research on esports and gaming was recently featured in the 8th edition of Human Kinetics’ Contemporary Sports Management, which is widely regarded as one of the most popular undergraduate sports management textbooks on the market.
Lawson-Williams credits USSA’s innovation and early start in the online course development in her career success today. As the director for JCSU’s online sports management program, she is thankful for the early exposure and experience with online learning that her time with USSU provided. The partially online leaning format prepared her for the future and the faculty’s approach to teaching. Lawson-Williams remembers the Socratic-like method and how that both challenged and equipped her to think critically and creatively. Twenty-two years later, Lawson-Williams still carries the influence of her USSU professors and advisors as she now guides students herself. She encourages students to find and pursue their own passions and to follow that path, letting it drive them towards building a legacy in the sports world.
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